Anytime Fitness’ Clockworkouts

Havas

Round the clock reminder of a round the clock gym

THE CHALLENGE

Anytime Fitness was opening its newest operation in Clark, Pampanga, a few hundred kilometers north of Metro Manila.

As the first 24-hour gym and fitness facility in the country, it needed to tell people that you could literally walk in anytime and do your workout.

But first, we need to motivate the people enough to sign up.

Client

Anytime Fitness

Project Tags

Anytime Fitness
Health and Wellness Centers
Local campaign
Digital
Typography

THE SOLUTION

The target market needed to know that there are ordinary people just like them who are working out at this very moment in an Anytime Fitness gym.

Fueled by data, we compiled social media shoutouts of people working out in the different Anytime Fitness gyms. We took note of the individuals, the gym activities they performed, and their time stamps.

We put them together to create Anytime Fitness Clockworkouts – 200+ pieces of content that demonstrated the variety of ways a person can get their workout in any time of the day at Anytime Fitness.

This project led to a 300% increase in sign-ups for the newest branch (compared to previous branch openings).

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