Published on January 15, 2016
COMING FROM A GLOBAL PERSPECTIVE, we now look more closely into the general Asian market. Findings point to understanding that the brand love game in Asia is different. Asian consumers, in contrast to Americans and Europeans, show more openness to meaningful relationship with brands. That is why thinking of ways to make brands stand out in this region means finding a meaningful spot in the hearts of consumers.
Originally published in the Philippine Daily Inquirer, 2015.
Source: Meaningful Brands Index, Global Survey 2013 • Havas Media Group’s Proprietary Metric of Brands Strength