In 2004, C2 Cool & Clean changed the face of the local beverage industry by becoming the first ever ready-to-drink green tea brand launched in the Philippines. As countless beverage brands followed suit and entered the market, the only way C2 Cool & Clean could stay ahead of the pack is to find new ways to create bold and refreshing content to connect with today’s digital population.
We needed to go beyond our digital efforts last 2018 to extend excitement for C2. So how do we create regular consumption habits and reshape our target market’s definition of “refreshment?”
C2, Universal Robina Corporation