Published on May 24, 2018
CREATING A MINDSET FOR INNOVATION was the key theme of the 2018 Vital Healthcare Marketing Conference last March 20, 2018 at the Fairmont Hotel Makati. Organized by Fiera de Manila with the support of the Pharmaceuticals and Healthcare Association of the Philippines (PHAP) and the Philippine Association of National Advertisers (PANA), this Havas Life sponsored event became a rare opportunity for marketing practitioners to come together to discuss the challenges facing the Philippine healthcare industry today.
The conference featured local and global industry leaders as guest speakers as well as a panel composed of top executives from the local healthcare industry. Each speaker provided a unique perspective on the topic of innovation, and how healthcare marketers can meaningfully connect with their target audiences. The result was a cavalcade of revolutionary ideas, new approaches to old industry, and a concrete case study that extolled the virtues of the innovation mindset.
Watch here for conference highlights: