When the city of Marawi endured five months of war-torn conflict, millions of civilians were displaced. And to earn income and support families, the Maranao men set out beyond the city while the women stayed behind in war-stricken conditions with little to no opportunity for them to help uplift their communities.
Countless organizations offered their support but SPARK! Philippines, Sinagtala PH, and the Austrian Embassy decided to join together and initiate a program where Maranao women can help restore their communities by reviving Marawi’s ancient tradition of weaving. I.M. Women is a weaving program that provides economic empowerment as well as gender and psychosocial development. When SPARK! Philippines commissioned us to design the I. M. Women logo, the challenge was to not only represent the program itself; but to create an identity that symbolizes Maranao culture and empower Maranao women and others to rebuild their communities and identities.