
THE CHALLENGE
For tourists travelling abroad, day 1 is already a day wasted. What could have been a full day upon arrival is rendered unproductive due to later flight schedules available offered by low cost airlines. This costs more than money. It could mean travellers have already spent a vacation leave uselessly, or perhaps have stressed over hours not having accomplished much on their first day in a foreign country.
But that changed. On February 1, 2019, Japan Airlines was ready to introduce their newest route from Manila to Tokyo, which lands at Haneda Airport. They wanted to attract more Filipinos not only to Japan, but get them there by flying Japan Airlines. Compared to Narita Airport, the Haneda terminal is closer to the city. Only Japan Airlines actively offers this route. And with a land-at-Haneda flight schedule that departs from Manila at 11:45 p.m. and an ETA of 4:55 a.m., passengers arrive earlier than most airlines that land on Tokyo. We wanted to attract them by offering something money can’t buy.
Client
JAPAN AIRLINES
Project Tags
Japan Airlines
Travel
Promo
Digital
Strategy