THE CHALLENGE
Kremil-S is the undisputed leader in hyperacidity medication. But recent years have seen rising use of more traditional remedies—like liniment. How could Kremil-S assert its product superiority versus a cure-all loved by generations upon generations of Filipinos?

Client
Unilab – Kremil-S
Project Tags
Pharmaceutical
Paracetamol
Humor
Creative
Video
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