What can a box of doughnuts do? How about 100 of them?
We were given 100 boxes as we were tasked to drive up sales for Krispy Kreme Philippines and turn their tagline, “Joy In A Box”, into something tangible and real for new fans.
To accomplish this, we had to convert a 550,000+ strong Facebook base from followers into Joygivers.
Krispy Kreme Philippines
Corporate Social Responsibility
Social Media Management