In this age of e-commerce, radio would be the last medium to be considered. For items to be bought or sold, buyers would need photos to help with their decision. Traditional radio doesn’t have the benefit of providing a visual.
Everything from personal care to gadgets to food to homeware can now be bought and sold online. This gave rise to regular Filipinos putting up their own online stores, which have come to be known as “social sellers”.
LBC, the country’s leader in logistics, wanted to help grow the businesses of these social shops by offering the convenience and flexibility of their Cash On Delivery and Cash On Pick-up services. But how does radio figure into today’s e-commerce landscape?
LBC Express Inc.