Published on January 15, 2016
MARKETS ARE EVER CHANGING. Consumers are more proactive, diligent, and vigilant than ever. They have the infinite power of opinion. And more often than not, what they say matters––even potent enough to make or break brands. That is why, brands must become more than who they say they are, and strive to mean something good to their consumers if they want to survive. If they want to enjoy a certain space in their consumers’ minds and hearts.
Originally published in the Philippine Daily Inquirer, 2015.
Source: Meaningful Brands Index, Global Survey 2013 • Havas Media Group’s Proprietary Metric of Brands Strength