Published on January 15, 2016
WE’VE SEEN HOW ASIAN consumers are more open to relating with brands. They tend to be more passionate for brands that improve their lives and the factors that affect it. But the next question is: what makes them so?
Here, we dive into what satisfies Asian Consumers, and all the aspects that brands should factor in in order to become meaningful.
Satisfying Asian values and priorities help in igniting brand passions among them. So, the next time you think about a campaign catered to Asian markets, think about what they prioritize, make an effort to understand their values, and learn the ways of Asian consumers. Your brand would mean something if you do.
Originally published in the Philippine Daily Inquirer, 2015.
Source: Meaningful Brands Index, Global Survey 2013 • Havas Media Group’s Proprietary Metric of Brands Strength