THE CHALLENGE

Project S.A.V.E. showed that you do not have to get rid of outdoor advertising whenever storms brew on the horizon. Now, you can instead count on outdoor advertising to be part of the solution.

THE SOLUTION

Project S.A.V.E. (Signage & Adspace Versatile for Emergencies) is the first of its kind in the world, creating new media spaces that serve the dual purpose of advertising and first response/rescue. For the first time ever, structures can be converted into boats, rafts, and spine boards by citizens themselves in as fast as 18 seconds, even without the supervision of trained responders. As they are deployed in recognizable outdoor media spaces, they are now present in easy-to-access spots in the city, reaching even the narrowest alleys.