Havas
Valenzuela City’s Project S.A.V.E Rescues Lives

Introducing the world’s first-ever life-saving advertising spaces


THE CHALLENGE

Project S.A.V.E. showed that you do not have to get rid of outdoor advertising whenever storms brew on the horizon. Now, you can instead count on outdoor advertising to be part of the solution.


THE SOLUTION

Project S.A.V.E. (Signage & Adspace Versatile for Emergencies) is the first of its kind in the world, creating new media spaces that serve the dual purpose of advertising and first response/rescue. For the first time ever, structures can be converted into boats, rafts, and spine boards by citizens themselves in as fast as 18 seconds, even without the supervision of trained responders. As they are deployed in recognizable outdoor media spaces, they are now present in easy-to-access spots in the city, reaching even the narrowest alleys.

Client

City of Valenzuela

Project Tags

Philippines
Climate Change
Disaster Relief
Project SAVE
City of Valenzuela


Formats range from lamp post banner, waiting shed roof/signage, and low-level billboard so that it’s easy to install in all street corners. As long as there is a SAVE device nearby, there is a much greater chance to save lives.

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