With the Asia Pacific Economic Cooperation (APEC) 2015 CEO Summit happening in Manila, Philippines, the challenge was to create a branding identity for the event. It was important that the theme “Creating the Future: Better. Stronger. Together.” be the focal point of the logo design and all its applications.
Information was the main inspiration for the design. Data sets such as population, land area, foreign investment and other relevant statistics from the participating economies or countries were visualised as color bars, plotted out geographically, and then connected together to form three rings— with the Pacific at the center.
While GDP/capita data is the main logo, the APEC “Living Logo” can morph to reveal 15 other data sets. A meaningful logo design that balances art and relevant information.