Havas Media
Biogesic ‘Banig-bayan’

Giving back Christmas to those who always send it.



THE STORY

Many Filipinos families depend on OFWs to provide them with a good life. In turn, these OFWs left so they can better support their families. They try their best to remit on time, leaving very little of their earnings to themselves. And expectedly, they put together goodies in a balik-bayan box, and send it home.

But when it is their turn to need care, who cares for them?

And in today’s world where social networking and messaging apps cost close to nothing, many of us lose touch of things that are better felt than simply said. It was up to us to get Biogesic’s message of “Ingat na Damang-dama” across and beyond borders, yet still hit close to home.

So we changed the direction of care, from the usual receivers (families) to the usual givers (OFWs). Launched in time for Christmas, we not only moved every Filipino who knows an OFW to tears, but we moved them to reciprocate and repay all the care and support their OFW loved ones have been providing them.

Client

Unilab – Biogesic

Project Tags

Pharmaceutical
Paracetamol
OFW
Creative
Video
Website

Additional Links

Biogesic on Facebook

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